Standing in front of the wine section these days, you can’t help but enjoy the incredible works of art in front of you. Let’s face it, the bottles are basically the same for this product, so vintners must come up with exciting, eye-catching labels that will grab your attention among the sea of choices you have when deciding on your purchase. Traditional wine labels are elegant looking, wanting to represent the product as refined, important and serious. You might see labels displaying works by famous artists but you’re just as likely to see humorous pieces that will give you a good laugh. Pop art, colorful graphics, simplistic lines, exaggerated and maybe even slightly disturbing images, it all comes down to some really creative marketing.
It’s not surprising that a whole new realm of label collectors has been born. These labels are a work of art, they make us laugh, they’re beautiful and we want to hang on to them. Just take a quick glance at Pinterest and you’ll find that framing, scrapbooking and displaying these images is hugely popular.
A short walk down the wine aisle this weekend offered me lots of photo ops and gave me some good giggles as well: